Daily View
Independent living
A calm daily display that helps older adults see what is happening today and what happens next.
For older adults and families and carers.
Seeking pilot users
Independent product studio · Bath, UK
Useful software, built one real problem at a time.
Incyworks is an independent product studio founded by Phil Martin in Bath. I create, test and develop focused digital products that make everyday tasks clearer, easier or more enjoyable.
Products and experiments
Each product starts with a specific problem. Some are live, some are being tested and others are still early experiments.
Role CV
Career
A career tool that assesses how well a role fits a person's experience and helps create a more relevant application.
For job seekers and career changers.
Live beta
Daily Product Idea
Entrepreneurship
A daily source of evaluated product ideas for people who want to spend less time searching and more time building.
For aspiring founders and independent builders.
Early development
Conxy
Game
A connection-based puzzle game built around completing each challenge in as few moves as possible.
For casual puzzle players.
In development
What we’re testing now
The products evolve through small releases, real use and direct feedback. These are the questions currently shaping the next versions.
Daily View
How much information is useful on a daily display before clarity becomes clutter?
Role CV
Can a role-first assessment help people focus their effort on better-fitting opportunities?
Founder-led in Bath
Built from experience. Developed through experimentation.
After more than 30 years working across telecommunications, strategy, operations and commercial development, I founded Incyworks to turn useful ideas into working products. I build small versions, share them early and use real feedback to decide what happens next.
Incyworks is currently founder-led and works with specialist collaborators and technology partners where required.
How Incyworks works
- 01
Find a worthwhile problem
Start with something people regularly find confusing, frustrating or unnecessarily difficult.
- 02
Build the simplest useful version
Create enough of the product for people to understand and experience the idea.
- 03
Test it with real people
Use behaviour and feedback to learn what is useful, unclear or unnecessary.
- 04
Develop what proves valuable
Invest further where there is evidence that the product solves a worthwhile problem.
Useful before impressive. Clear before complicated. Tested before scaled.
A Bit Gamey
Follow the experiments
Each week I share what I am building, what I am learning and how the products are evolving.
See what we’re building
Explore the current products, try the live experiments or get in touch if one of the problems is relevant to you.