Naming
Name Clicked
The moment your name clicks.
The problem
Naming decisions are often made on gut feel, a long brainstorm or a generator that produces hundreds of names with no judgement attached. Practical problems such as a taken domain, a similar trade mark or a name nobody can spell tend to turn up late.
The product
Name Clicked evaluates names against three questions: is it a good name, can I get it, and can I build on it? It combines structured evaluation with practical checks such as domain availability and UK trade mark screening, and shows where each piece of evidence came from.
What has been built
A live tool that generates a scored shortlist from a description, or assesses names you already have, with around twenty criteria behind each score. A paid Full Assessment adds a detailed report.
What is being tested
Whether people value structured, evidence-labelled name evaluation enough to pay for a Full Assessment when they are close to a decision.
What happens next
Connect a licensed trade mark data provider so UK trade mark screening can move out of preview.
How this fits the Incyworks approach
Name Clicked was built in stages, starting with a free naming loop and adding paid Full Assessments later. Checks it can't yet do properly, such as trade mark screening without licensed data, are labelled as preview rather than presented as finished.
Read the guide: What is the smallest useful version of a product?
Who it’s for
- founders and product builders
- small businesses naming a product or service
See what we’re building
Explore the current products, try the live experiments or get in touch if this problem is relevant to you.